Tarik Khan

Performance Marketing & Brand Growth

Vednoir Wellness, New Delhi

June 2025 – Present

Brand & website

• Led end-to-end digital branding and performance marketing execution for Vednoir Wellness, from product positioning and online presence to paid acquisition and measurement setup.
• Worked on product presentation, brand positioning, website marketing structure and customer journey to build a consistent digital brand experience.

Paid media

• Planned, launched and managed Google Ads campaigns focused on product discovery, qualified traffic, conversions and business growth.
• Managed Meta Ads across Facebook and Instagram, including campaign setup, audience targeting, creative testing, remarketing and conversion-focused optimization.

Google Merchant Center

• Set up and managed Google Merchant Center product listings to improve product visibility across Google’s shopping ecosystem.
• Supported Google Merchant Center business and brand verification requirements, including store information, product data and account compliance.
• Worked on product feed structure, listing quality and Merchant Center diagnostics to improve product eligibility and visibility.

Analytics & tracking

• Implemented and managed Google Analytics 4 to monitor website traffic, user behaviour, acquisition channels and conversion activity.
• Configured Google Tag Manager for marketing and analytics tracking across important website actions and conversion events.
• Set up and monitored Meta Events Manager, Pixel and website events to support campaign measurement, audience building and remarketing.
• Worked on conversion tracking across advertising and analytics platforms to connect campaign activity with meaningful customer actions.
• Monitored campaign performance, customer journeys and conversion data to identify opportunities for improving targeting, messaging, landing pages and media efficiency.

Integrated growth

• Coordinated branding, paid media, product listings, analytics and tracking as one integrated growth system rather than managing each channel separately.
• Supported the complete digital growth journey from brand setup and product discovery to traffic acquisition, remarketing, measurement and conversion optimization.

Performance Marketing & Sales Growth

Qikfox Cybersecurity Systems Inc, New Delhi

November 2020 – May 2025

Managed performance marketing and sales growth initiatives for a SaaS cybersecurity company offering browser security, VPN and digital protection solutions. Focused on driving paid subscriptions, qualified leads and customer acquisition through digital marketing and conversion-focused campaigns.

• Planned and managed paid advertising campaigns across Google Ads and other digital channels to attract users with strong purchase intent.
• Worked on keyword targeting, audience segmentation, campaign structuring, ad messaging and landing page alignment to improve lead and subscription opportunities.
• Supported customer acquisition strategies for cybersecurity products including secure browsing, VPN and related online protection solutions.
• Monitored campaign performance, lead quality and subscription activity to identify optimization opportunities and improve marketing efficiency.
• Used performance data to refine targeting, budgets, bidding, creatives and campaign strategy based on business objectives.
• Worked closely with sales and business teams to align advertising activity with customer acquisition and subscription goals.
• Contributed to lead generation, remarketing and conversion-focused initiatives designed to move prospective customers from initial interest to paid subscriptions.
• Helped strengthen the overall digital acquisition process by connecting campaign strategy, customer intent, tracking and sales objectives.