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Why is Google Ads Expert necessary for your business to grow?

Tarik Khan, June 16, 2022
Google Ads Expert
Google Ads is a product that can advertise your business, sell products or services, build awareness, and increase site traffic.

With Google Ads, you can manage your account online so that you can create and change your ads at any time, including the text, settings, and budget.

Google Ads runs an auction to determine which search ads appear on the search results page whenever a user searches on Google.

A variety of factors determine the cost of a Google Ads campaign, including the maximum amount an advertiser is willing to pay-per-click for a keyword and its quality score (based on relevance, click frequency, and ad extensions).

To grow your business online, you need to Hire Google Ads Experts
Google Ads Expert will help you manage Google Ad campaigns, optimize accounts and budgets, track KPIs, and generate measurement and goal achievement reports. Paid search campaigns should focus on maximizing return on investment (ROI).

Having a freelance PPC Consultantstructure, your Google Ads account sufficiently and managing it will help you improve your campaigns’ click-through rates and help you to increase your ads’ click-through rates.

Hiring a professional will increase traffic, inquiries, or sales as you expect, and it will boost business goals.

What to Expect from Google Ads Certified Freelancers?

An expert in Google Ads (formerly Google AdWords) creates unique paid strategies that optimize ROI and achieve predefined targets.

PPC (pay-per-click) management experts manage the budgets for your ads and build your account based on their performance. I will track KPIs, identify ways to improve campaign performance and handle regular reporting.

Researching keywords and creating a list of the most effective keywords for audience targeting is an essential part of a Google Ads expert’s job. The keywords used to target a particular audience depend on the campaign type.

Google Ads Expert writes engaging copy for the ads. We ensure your campaigns stay up to date with the latest trends in search engine marketing and pay-per-click advertising.

Using Google Analytics, PPC Expert can also generate accurate and detailed reports of your campaigns ‘performance.

What Makes a Great Adwords Expert

You should hire a Google Ads freelancer who has the following skills:
  • Experience as a Google Ads manager
  • An in-depth understanding of Google Ads as a paid marketing tool
  • Working knowledge of SEM and online media
  • Must know analytical tools such as Google Analytics, WebTrends, Google Tag Manager, SEMrush, and Keyword Planner.
  • The individual needs to be knowledgeable about Google Ads Platform and get certified by Google Ads.
  • Ability to analyze and communicate effectively

Here is an overview of the types of campaigns we can set up using Google Ads. Here are some options to consider:

Google Search Campaigns
Google Search Campaigns:
Search campaigns allow you to place ads across Google's massive network of search results. Your ads will appear to people actively searching for your business online.
Search campaigns are one type of Google Ads campaign you can run.

Pay-per-click (PPC) is the basis of Search Campaigns. Marketers compete with others who also bid on a specific keyword on Google. You place ‘maximum bids’ – or the maximum you’re willing to pay for an ad.


  • Goals: Search campaigns can help you increase sales, leads, or traffic to your website.
  • Target customers who are actively searching for your products or services.
  • Ads are easy to create and don’t require additional assets.
Google Display Campaigns
Google Display Campaigns:
This campaign serves visually engaging ads on the Google Display Network.
The Display Network enables you to reach millions of people by browsing websites, apps, and Google-owned properties (such as YouTube and Gmail).

Display campaigns are one of the types of Google Ads campaigns available to you.


  • Multi-platform reach: Display campaigns can reach people on 35 million websites and apps worldwide, including YouTube and Gmail. You can expand your reach beyond Google Search.
  • Build campaigns to drive sales, leads, and website traffic, or build awareness and consideration for your business, product, or service.
  • You can target new and existing audiences across targeting, bidding, and formats to increase engagement with display campaigns. These factors can help your campaign run smoothly and achieve maximum results.
  • Optimized targeting: Identify the most influential audience segments that include potential customers to help you achieve your conversion objectives.
  • The goal of smart bidding is to optimize the value of each auction through machine learning. Using this method, you can boost performance and save time.
Smart campaigns
Smart campaigns:
Google Ads has introduced a new campaign type called Smart campaigns to help business owners improve how they promote their products and services.
So, which Smart campaign type is best for you? Google’s Smart Campaigns offer the benefit of automation through machine learning.

Research shows that Google’s Smart campaigns are three times more effective at getting ads in front of the right audience than traditional campaigns. Smart campaigns automatically target audiences and optimize.

Google automatically creates ads based on your website and your Google My Business profile. They make adjustments based on best practices every day.


  • A smart campaign highlights your business’s selling points and makes it more attractive to customers.
  • Creating a single campaign for your business or running several campaigns for different products or services your business provides, each with its keyword themes, is up to you.
Smart Campaign: How it works

During the Smart campaign, you will write an ad describing your business. In addition, you’ll choose which keyword themes your ad will target and set a budget. Potential customers will automatically see your ad on Google Search, Google Maps, YouTube, Gmail, and Google partner sites.

You can show your ad on Google or Google Maps when potential customers are searching for terms related to your business are near you.

It will also allow you to target people outside of your neighborhood who search for words related to your company and include the location of the business in their search.

App campaigns:
As an app advertiser, you want to reach more paying users.
The App Campaigns feature streamlines the process for you, making it easy to promote your apps across Google’s most significant properties, such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Simply add a little text, a bid, and some assets, and the rest will help your users find you.
How it works

You don’t design personal ads with App campaigns like most Google Ads campaigns. As a result, Google Ads will use your app’s store listing to create ads across multiple formats and networks based on the text, images, videos, and other assets you provide.

All you need to get started is some text, a starting bid, and budget, and let Google Ads know which languages and locations to use for your ads.

Additionally, you should provide at least one landscape image, one portrait video, one landscape video, and, if applicable, HTML5 assets. Ads that perform the best will be served more often by Google Ads systems, without any additional effort from you.

Discovery Campaigns
Discovery Campaigns:
Discover campaigns let you share your brand's story with customers and clients across Google's feeds when they're looking to discover new products and services.

  • You can reach up to 3 billion customers using a single campaign across YouTube Home, Watch Next, Discover*, and the Gmail Promotions and Social tabs.
  • Create compelling and relevant content to inspire consumers by showcasing your brand in visually appealing images that scale across multiple Google properties.
  • Identify and drive action with the right audience: Combine this incredible reach and creative canvas with Google’s understanding of intent to see what your customers want and achieve results.
Before starting the Discovery Campaign, gather your ad’s assets such as headlines, descriptions, images, and logos.

Choose your highest-quality image assets, such as brand and inspirational pictures with minimal text and adequate lighting to improve your performance.

Moreover, you can use the best image assets and messages from existing campaigns on other platforms, like email, video, and social.

You must enable sitewide tagging in your account.

Make sure you have set up conversion tracking and are eligible based on conversions.

You must adhere to Google Ads policies. Your daily budget should be at least ten times your target CPA bid.

Shopping Campaign
Shopping Campaign:
A shopping campaign provides detailed product information to users before clicking your ad.
In Shopping campaigns, users can see a picture of your product and a title, price, and store name.

Shoppers can use Shopping campaigns to market their online and local inventory, increase traffic to their website or local store, and find more qualified leads.

You’ll need to set up and upload your product data with Merchant Center and create a campaign in Google Ads. We’ll create ads for you on Google and around the web, so interested clients can see what you offer.

Shopping ads appear in a different visual format, so we call them Shopping ads. Unlike text ads, which display only text, shopping ads display a photo of your product along with the title, price, store name, and other information.

By showing users the product you’re selling before they click the ad, you can generate more qualified leads.


  • As a merchant, you can generate better quality leads by providing product information directly in your ads so that customers can make informed purchasing decisions. Google Shopping Ads will make your store more likely to generate sales.
  • Shopping ads based on product attributes in your Merchant Center data feed show your ads in relevant searches instead of keywords. Create product groups for the items you want to bid on and browse your product inventory directly in Google Ads.
  • A user can see more than one of your Shopping ads for a given search, and, if relevant, a Shopping ad and a text ad can appear simultaneously. Essentially, you’re doubling your visibility.
  • View your products’ performance at any level of detail you choose.
Video Campaigns:
You can reach and engage your audience with videos on YouTube and through Google video partners.
Choose from various campaign goals, campaign types, and ad formats when creating a Video campaign to increase sales and interest in your products and services.

  • With a video campaign, you can increase sales, drive website traffic, build awareness for your business, and more.
  • By targeting topics, keywords, demographics, and more, you can reach people on YouTube and through Google video partners.
  • Find out if you’re reaching the right audience. You can track views, costs, and budgets in your Google Ads account.
Local Campaigns
Local Campaigns:
Local campaigns help businesses inform potential customers about their stores and when to visit them.
The Google Search Network, Maps, YouTube, and Google Display Network make it easy to promote your stores across Google’s most significant properties. Add a few lines of text, a budget, some assets, and the rest is optimized to help customers find you.
How it works

In local campaigns, you specify the store locations you wish to promote. Either create a Business Profile or select an affiliate location.

The purpose of local campaigns is to simplify and grow your offline business. We need your store locations, campaign budgets, and ad assets.

Google will use this information to optimize bids, ad placements, and asset combinations using its machine learning technology.

We will promote your locations across Google properties and networks, maximize your in-store value (store visits, call clicks, and directions), and maximize your in-store value (store visits, reach clicks, and recommendations).

Additionally, local campaigns use radius targeting for Business Profiles and Affiliate Local Extensions (ALE).

A user’s choice of distance to a destination can dictate the radius of the search. Also, factors such as vertical, population density, and the existence of competitors affect the targeted radius.

Call Campaigns
Call Campaigns:
This enables you to get more calls directly from your ads. The CPC bid will reflect the value of a call to you on these campaigns.
Your new ads can also contain your current phone information, and select extensions can be attached to your call campaigns.

To generate phone calls to your company, set up a marketing strategy that encourages customers to click on your ad or tap it. By setting your ads to appear only when your business is open for phone calls, you won’t miss an opportunity to connect with customers.

How it works

Call campaigns only show ads on mobile devices that can make calls. They can be displayed in a variety of ways. While setting up a campaign, your ads may not always display each line of text you enter. Call Campaign is necessary for mobile optimization and improved performance. In addition, you can hide selected extensions from call campaigns when viewing on mobile devices to maximize screen space.


  • You can share phone numbers across ads in an ad group or campaign.
  • Your business can display numbers only when it is open to accept calls.
  • You can count calls as conversions.
  • Typically, clicks on your number are the exact cost as headline clicks (CPC).
  • For campaigns targeting the Display Network, call campaigns are not yet available.
  • You’ll be required to enter a phone number for your business when creating an ad in your call campaign. You’ll need a verification URL to verify your ad and phone number, which should display your phone number.

Selling more products in the same geographic area or selling the same products in different geographic regions will not guarantee you the same results as increasing your marketing budget.

To handle your Google Ads account, you will always need a management team or PPC expert on hand.

Taking your advertising to the next level requires managing performance.

Google Ads is one of the world’s most popular pay-per-click advertising services.

Many businesses are unsure if they should hire an agency or do everything themselves to grow their customer base, but many use it to expand their customer base.

Hiring a freelance PPC consultant may be the right choice for small businesses and entrepreneurs who wish to grow their businesses without spending ample money on ads.

As a business owner, you want to focus on what matters most. You don’t want any distractions when marketing, so hiring a marketing agency is essential.

Knowing what to do with Google Ads for your business can be challenging if there are many ways to do it.

That’s why we recommend hiring a professional PPC Expert who can set up campaigns that will bring in traffic on autopilot and get more customers through the door.

With over 7+ years of experience in Google Ads, we know how to build compelling campaigns.

Within 24 hours of signing up with us, our Google Ads experts will be able to get you set up and running with Google Ads. Google Ads are proven to be effective: it works!

The key to Google Ads is a high level of customer service and affordable pricing. Furthermore, if a client ever has questions about their campaigns or needs help to optimize them, they can always send us an email or call us.

Why Choose Tarik Digital as your Google Ads Specialist?

Google Ads Specialist
Our excellent knowledge of what works and our professional approach has made Tarik Digital an invaluable asset to businesses looking for online exposure.

When setting up a Google Ads campaign, there are many elements to consider, and we have outlined the few most important ones.

* Competitive Analysis: Google Ads is a powerful tool, but you will waste money if you don’t plan.

Google will show your ads less frequently if you target too competitive keywords for your company to succeed (meaning they have lots of competition).

Consequently, organic search results plus paid listings lead to lower visibility because fewer people will see and click on the ad. As a result, you should do a competitive analysis to determine your competitors’ advertising.

What keywords, ad copy, campaign type, bid amount, etc., are they using. To create a more successful Google campaign, you must analyze the competitive landscape and your competitors’ advertising.

* Additionally, it helps you with keyword research, which is crucial to getting people to click through to your website.

Ideally, you want people clicking on ads for what they are looking for, not just because they saw something interesting on the internet.

Paid tools, such as SEMrush or SpyFu, provide information about keywords used by other advertisers and their budgets and bids per keyword.

The data shows what strategies work best when competing against others on Google Ads, allowing us to make informed decisions about how much money you should spend on each ad group or keyword phrase during the campaign setup phase.

* Keyword Research: The key to successful marketing is knowing what keywords are best for your business. Understanding what keywords are best for your business can be a daunting task.

Paid search marketing won’t be effective unless you determine which keywords your customers are searching for. It will be possible to decide on the best Google Ads campaign keywords through keyword research.

Seeing traffic volumes and costs, you’ll be able to figure out how much to bid on keywords that are relevant for your business.

* Bid strategies: Google Ads offers a variety of bid strategies tailored to different campaign types.

We choose the method based on the campaign’s goal and campaign type. In an account with multiple drives, we may need other techniques depending on the outcome we want.

Several bid In Google Ads, you could use “Maximum Conversion,” “Target CPA,” “Maximize Clicks,” and manual bid strategies such as “Manual CPC.”

* Relevant Targeting: Our goal is to target a specific audience to determine whether or not your campaign was worth pursuing.

It also enables advertisers to reach people interested in their products more often, leading to even greater sales. However, this does take time, so don’t expect results with Google Ads right away.

* Landing Page Optimization: Landing page experience is crucial for a good quality score. You can save money on customer acquisition, acquire more clients, and make the most of your advertising budget with an engaging landing page.

* Campaign setup: Google Ads campaign setup and structure play an important role in determining success and scalability. Establishing separate campaigns, ad groups, ads, call extensions, a negative keyword list, and an audience for each category will assist in the development and optimization of landing pages.

Optimizing landing pages is one of the best ways to maximize conversion rates. Google assigns a quality score of 1 to 10 to each keyword, and we strive to maximize the quality score at the keyword level so that you maintain relevance.

Google Ad campaigns require ongoing optimization. It is easier to change a campaign if the setup is good.

* Ad creative: Following selecting our keyword and setting our bid at the appropriate level, crafting compelling messages is time to prepare advertisements that resonate with potential customers.

Keeping the ad copy generic is essential. Ad copies that are creative increase ad relevance and drive users who are more likely to click through and interact with your brand.

* Tracking bids and ROI. Understanding the “ROI” and profits associated with each product during paid search campaigns is essential.

We set up revenue and conversion tracking to determine our most profitable keywords and ads. We use this information to improve our overall campaign performance to make adjustments.

* Enhancing conversion rates: Optimizing your paid search ads, landing pages, and website design for a higher conversion rate is conversion rate optimization.

Campaign management and optimization on an ongoing basis. Google Ads can be tricky to manage.

Suppose you choose the wrong word or click. In that case, your ad will be targeting the wrong group of people, resulting in wasted money on clicks from people who are unlikely to become your customers (or worse, your competitors) – even if they fall within your demographic target audience.

When it comes to determining the effectiveness of an ad, several factors come into play, such as how qualified the searchers are, whether they find what they’re looking for when they click through, and their willingness to buy from someone other than the advertiser running the ad.

Google Ads’ success relies on ongoing optimization. Changes may occur in keyword search volume, preferences, or demographics. You need a dedicated PPC campaign manager to scale up your advertising campaign.

Monitoring, optimizing, testing, and learning are vital elements of successful PPC campaigns.

It requires experience, up-to-date with the latest changes, data mining, data analysis, and time. All your goals and tracking need to be determined and implemented before you begin advertising.

You can use Google Tag Manager (GTM) to track your campaigns and integrate them with Google Ads.

An ideal solution is to hire a Pay Per Click specialist or PPC campaign manager with a diverse skill set and years of experience running ads with Google.

What I Do?

In my role as a Google Ads Specialist, I develop and implement a digital marketing strategy in Google Ads that help our clients achieve their goals.

Understanding what the client offers and determining their target audience is essential. As soon as you’ve got those two questions answered, it’s a matter of building Google Ad campaigns that will hit that target audience with ads that drive conversions, whether it’s sales for a retail business or rent for an apartment complex.

An overview of the steps involved in setting up a campaign is as follows:

First, I will consult with the client to determine their actual objective, whether to drive sales, increase foot traffic to their business, or simply increase local awareness of the company.

As soon as I understand their objective, I work with them to identify who they are trying to reach. After determining the target audience and the goal, I will help decide on a realistic budget.

Afterward, I will determine what types of campaigns would be most effective when combined to achieve the goal we have set.

Then I can get started setting up the campaigns. Our most common advertising campaigns are “Search network campaigns” and “Display network campaigns.”

Search network campaign allows us to show ads to someone within a specific geographical location and searches for the phrase or keyword we set before the campaign begins.

We can show image ads to people wherever they go online by running a display network campaign, regardless of what they are actively searching for on Google.

After the campaigns are set up and running, I’ll monitor their performance and make adjustments as needed.

As part of the adjustment process, we change the daily budget, update ads to guarantee they are relevant, update the keyword targeting we are using, and check landing pages.

As a Google Ads Specialist, I assist clients in determining their goals, creating campaigns to help them meet those goals, and then monitoring and optimizing the drive to ensure success.

Tarik Khan

I’m a PPC Expert based in India. I have a passion for Pay-Per-Click services and love to help businesses expand their marketing in the digital world.


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